Best Practices for Event Amplification Report

Things have been a little hectic around here and I managed to forget to mention the Best Practices for Event Amplification Report which has recently been released. The report, written by Kirsty Pitkin and Paul Shabajee is a deliverable for the Greening Events II project and I was originally down as an author, unfortunately other commitments have since got in the way.

The report has some really useful content. It begins with an introduction to the current event spectrum (three key areas: hybrid, virtual and amplified events). Each area is explained and the benefits and challenges of each considered.

The Event Spectrum

Case study accounts from the three areas are also presented. The event’s position on the event spectrum is identified, and areas like level of engagement, environmental benefits and financial cost considered.

The report concludes with a series of practical briefing documents to help event organisers rethink their own events and make use of amplified and hybrid event models. These include:

  • Event Decision Template
  • Event Amplification Planning Template
  • Risk Analysis Checklist
  • Participant Perspectives document
  • Toolkit – with information on available tools
  • Evaluation and Metrics suggestions

In the appendices there is also some information on the environmental and sustainability impacts of events: carbon foot printing of transport, remote attendance, event amplification etc. Here a proviso is given that “while it seems that the emissions for remote attendees are very much lower than for physical attendees because of transport related emissions alone…this is not necessarily the case.” Reasons for this include offsetting of the savings, displacement of travel, stimulation of other activities etc. I’ve explored some of these ideas before in Home working and the Rebound Effect.

The report concludes by saying:

Further study is required to assess the long term impact of amplified events and their influence on delegate behaviour patterns to identify the full potential of amplified and hybrid events to reduce the carbon impact of events within the education sector. However, evolving best practice and experimentation by a wider diversity of events will help to establish an evidence base for this further study and expose more event organisers, speakers and participants to new ways of working that could provide an effective alternative to event travel.

Watch this space…