BT have launched an online campaign allowing people to vote for superfast broadband to be brought to their area.
Over the next five years BT is rolling out superfast fibre optic broadband across the UK – BT Infinity. The new campaign entitled The Race to Infinity will allow certain areas to that have not been announced on the roll out plan to get fast tracked. This is done by adding your postcode as a ‘vote’. The five areas with the largest percentage of votes by December 31st 2010 will win the chance to bring superfast broadband to their area. BT will also donate £5,000 of computer equipment to a local community project.
The current front runners have been named as Caxton in Cambridgeshire and Malvern in Worcestershire. Each have registered more than 1000 votes – the campaign has so far received more than 200,000 votes.
Hats off to BT, it’s a pretty clever marketing ploy. Most people would do anything for faster broadband!