So you think you are paying a lot for your mobile broadband? Well apparently not. A recent CCS Insight report states that the high amount of competition in the UK has meant that mobile broadband costs here are the cheapest in Europe. The UK comfortably beats France, Germany, Italy and Spain with an average mobile broadband cost of around £15. France was the second cheapest where users pay on average twice the amount in the UK – 4GB could set a consumer back as much as £76.
The report Mobile Broadband in Europe, 4Q09, looks at pay-monthly mobile broadband access in Europe’s five leading markets: France, Germany, Italy, Spain and the UK.
Key points contained within the report include:
- In Italy, most access is charged by the minute, while operators elsewhere, particularly in the UK, have largely adopted flat-rate, all-you-can-eat models
- Among Europe’s major markets, the highest charging countries for Mobile Broadband are France, where 4GB of data can cost a subscriber almost €85 a month, and Germany, where subscribers can pay €45 for each gigabyte of data
- The least expensive Mobile Broadband in the top five markets can be found in the UK, where competition is fierce, where subscribers can pay less than €17 a month for 3GB of data traffic, and less than €5 for each gigabyte of data
- France and Spain will see the fastest growth in Mobile Broadband users, and the advent of new subscribers – and a fourth operator in France – will be accompanied by a reduction in average charges
- The most common allowances across Europe are 1GB, 3GB and 5GB a month
It is likely that that these figures will make the UK more attractive to users of VOIP and other ‘on the go’ technologies, which is good news.